Thursday, June 20, 2013

Music Video Analysis

Labrinth - Earthquake ft, Tinnie Tempah




  1. Yes, the music, lyrics and imagery work do work in collaboration in the music video. For example when the lyrics mention 'ground breaker', Labrinth points to the floor. The special effects also work well with the lyrics, this can be seen throughout the video such as 'set this place on fire', fire appears on the screen. 
  2. The performance drives the music video as both Labrinth and Tinnie Tempah perform throughout and there is not cut away to anything else. The whole music video is around the two, however mainly Labrinth as expected. 
  3. Both Labrinth and Tinnie mime throughout, however there are some shots where they do not, but this is very little. 
  4. The role of the artists do not switch. 
  5. Yes the audience will see dancing and singing throughout as both artists dance and sing throughout their parts of the song. 
  6. The performance is engaging due to the variety of different effects used in the video. These video emphasise parts of the lyrics, such as the earthquake effect. The use of these effects are unique and make this music video stand out. 
  7. Labrinth wears a variety of costumes, and these would appeal to the intended audience as they'll look up to him as he makes himself as aspirational as he can. 
  8. There isn't a huge sense of development throughout the video. 
  9. Yes, there is a strong sense of the artist's identity as there's a reference to Buckingham Palace highlighting it's a British based song. Their style is unique to them, giving them a strong sense of identity. 
  10. There are quite a few money shots and this brought across through the use of closeups. 
  11. There isn't significant juxtapositions and opposites, but there are contrasts in sets and themes.  
  12. There is discontinuous editing. 
  13. The audience will enjoy the popular culture, such as the British iconography as the Mini brand is British.
  14. There isn't much layers of meaning or deeper meanings. 
  15. Yes, because it is something which will appeal the fans of grime, dubstep, rap and the fans of the two artists.